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Jul 28, 20253 min read

FDIC Amends Official Signs and Advertising Requirements: Key Changes for Banking Institutions

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FDIC Finalizes Updates on Official Sign and Advertising Requirements

The Federal Deposit Insurance Corporation (FDIC) has finalized updates to its regulations governing the display of official FDIC signs and advertising statements. These changes aim to enhance consumer understanding of FDIC-insured deposits across both physical and digital banking channels. As technology continues to evolve, it is essential for insured depository institutions (IDIs) to clearly communicate when their products are covered by FDIC insurance—especially with the rise of mobile and online banking.

Key Amendments

Digital Channels

In addition to traditional banking branches, IDIs will now be required to display a digital version of the FDIC official sign on:

  • Websites
  • Mobile apps
  • ATMs

This reflects the growing reliance on digital platforms for banking transactions, where depositors can sometimes be confused about the insured status of their funds.

Non-Deposit Products

For the first time, IDIs must also display clear signage in locations where non-deposit products are offered, including:

  • Crypto-assets
  • Securities
  • Insurance products

These must be clearly distinguished from FDIC-insured deposit accounts to prevent consumer confusion.

ATM and Remote Service Facilities

Updates extend to ATMs and similar devices. If used for deposit-taking, they must:

  • Display the FDIC digital sign
  • Display signage, where applicable, indicating that non-deposit products are not insured by the FDIC

Misrepresentation of Insurance Status

The updated regulations address misuse of:

  • The FDIC logo
  • Misrepresentation of deposit insurance coverage

The FDIC aims to prevent consumers from being misled into believing their funds are insured when they are not.

Implementation Timeline

  • Effective Date: April 1, 2024
  • Full Compliance Deadline: January 1, 2025

The FDIC acknowledges time and resource constraints—especially for smaller banks—and offers a phased approach to allow for necessary system updates.

Consumer Protection Focus

These regulatory changes align with the FDIC’s mission to maintain stability and confidence in the financial system. By ensuring that all deposit-taking institutions—both traditional and digital—clearly communicate their FDIC-insured status, the FDIC aims to:

  • Reduce consumer confusion
  • Enhance transparency in a rapidly evolving financial landscape

Need Help?
For more information or assistance navigating compliance under the amended rules, please reach out to our team for tailored guidance.